Visit the Avid booth at the 2010 NAB Show

Avid and Sony are providing powerful new workflows – ones that will revolutionize file-based pipelines and help save facilities and broadcasters time and money.

Learn more about Avid Editing and the XDCAM solutions.

At this event, you'll get an up close look at the Media Composer® family of editing systems, and the XDCAM® system, Sony's versatile and popular file-based video format. Together, these systems are used to create some of the most watched content on TV.

Get a new perspective on XDCAM workflow

See how the Avid HD News Solution and the XDCAM HD format together deliver unparalleled power and workflow efficiency.

Discover how to significantly improve your workflow.

Join leading technology experts from Avid and Sony and hear how they have joined forces to solve the workflow issues that directly affect your day-to-day operations. You will see demonstrations of Avid Media Access (AMA) and Avid HD News, and witness this fast, simple, streamlined file-based workflow first-hand.

Avid and XDCAM Workflow Benefits:

Powerful
Plug and play support for XDCAM products with full native direct access to media and metadata

Fast
Start working right away - no copying or transcoding required

Effective
Instant access to files and metadata - manage, search, and sort your clips easily

Efficient
Avoiding transcoding and digitizing saves time

Complete
A true, end-to-end XDCAM workflow with writeback and playout